Boomerang Launch Cinema Media

The launch marks a media first digital OOH opportunity across Vue Entertainment cinemas

30th October 2018

Boomerang Media is delighted to announce the launch of a new advertising opportunity across Vue Entertainment’s state-of-the-art cinema foyer digital screen network.

As one of the leading UK cinema operators, Vue Entertainment has a 24% and growing market share of cinema admissions, equating to 42 million cinema-goers per annum.

Vue have recently transformed their cinema estate with the installation of over 700 portrait digital screens and 50 large format video-walls throughout their cinema foyers and screen-access corridors, delivering compelling and eye-catching film-trailer content to their customers.

Following a highly competitive tender process Vue & Digital Cinema Media (DCM) selected leisure & entertainment OOH destination specialist Boomerang Media to manage this unique and highly valuable media opportunity for advertisers.

Boomerang Media’s Managing Director Martin Smith said “We are delighted to have the chance to work with DCM & Vue Entertainment on this genuinely new, highly captivating and unrivalled media opportunity. It also takes Boomerang back to its cinema roots and allows us to demonstrate our considerable experience in promoting cinema, film and the movie-going audience. We are also incredibly excited about the 2019 film slate that will provide huge opportunities for advertisers in this great network.”

David Jackson, Head of Corporate Sales & Advertising, Vue Entertainment added: “Vue were happy to select Boomerang to manage this great media opportunity with their extensive destination & audience digital OOH experience and their continuing cinema media sales know-how”

Boomerang Media operates OOH media opportunities on over 2,000 digital screens in the cinema, health & fitness, shopping centre, education and play-centre consumer sectors.