13th October 2021
OPEN Media, an independent out of home media owner based in Liverpool and London, have launched a brand new network to offer brands an 'OPEN Perspective'. The concept allows brands to display "3D Content" across the entirety of their full-motion digital portfolio.
This unique 3D experience offers the consumer an unexpected and exciting new way of consuming digital out of home advertising. 3D activations have been proven to be much more effective than traditional static copy, achieving greater levels of ad recall and recognition. OPEN Perspective provides an amazing opportunity to create some lasting memories of unforgettable campaigns and the future of digital out of home.
OPEN Perspective is available across 8 screens nationwide, in Liverpool Central Station, Sheffield’s The Moor, Wakefield, Manchester’s Hotel Football, Boxpark Wembley and Plymouth Drake Circus. The concept has been developed by local marketing agency, Agent Marketing.
Meg Ledger, OPEN Media’s Business Director says:
“We’re thrilled to introduce OPEN Perspective, giving brands the opportunity to transform flat 2D space into an amazing 3D illusion. We’ve been working behind the scenes, testing the technology across our full motion large format estate which has been a huge success.
We can’t wait to bring clients ideas to life, really pushing the boundaries and showcasing creativity in OOH at its finest!”
OPEN Media has been in a period of growth during the pandemic, with the addition of 2 new networks and 4 new staff across their Liverpool and London offices, which continues with the launch of this new opportunity.