Redbus Media Group Releases Findings of Study

The study focused on the fashion habits of 18-24 year olds

18th February 2019

Outdoor media company Redbus Media Group has released the findings of a research study that looks at the attitudes of UK based students aged 18 to 24 towards fashion and shopping. Conducted by Tandem, a research and strategy company, and YouthSight, a youth insights, panel and data services company, the study polled 1,012 students between the 19th and 22nd of November 2018.

Key findings:

Students’ style and confidence changes at university

Students shop frequently

Value for money is key

In-store and online shopping are equally popular

Robbie MacAskill, Sales Director at Redbus Media, commented, ‘Students are a key audience for many brands. Our aim with this study is to give those brands valuable insights that will help them engage with this demographic and establish long-term brand loyalty.’

As part of an ongoing investment into its Eighteen-24 network, Redbus is rolling out further surveys throughout the year, each looking at the views and habits of the student audience in the UK.

For complete findings, download Redbus Media’s whitepaper here.