18th February 2019
This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is coordinating the biggest effort yet to showcase UK advertising services to international audiences. Dubbed Export Month, it will feature a wide programme of activity with the aim of promoting the UK’s advertising services to key markets around the world.
Landmark moments already planned for the month-long celebration include:
Stephen Woodford, Chief Executive, Advertising Association, said:
“The UK stands at an important crossroads in its relationship with the EU and the rest of the world. Export Month will act as a celebration of what we do best in UK advertising – a multi-national workforce servicing a global client-base via a winning combination of creativity, innovation and technological expertise. This programme will showcase these strengths like never before and we welcome all those businesses with export ambitions to join in.”
Janet Hull, Chair of the Promote UK group and Director of Marketing Strategy, IPA, commented:
“A tremendous amount of effort, from industry and from UK government, is coming together in March as we showcase UK advertising services around the world. I’m hugely proud of the work being done and believe that this is just the start of what we can all do as an industry to build a strong trading future for our creative industries.”
All businesses interested in taking part in Export Month can contact Promote UK via the Advertising Association and join in on social channels using #CreativityIsGREAT.
The UK is an advertising exporting powerhouse, with British advertising services worth £5.8 billion according to the last available figures for 2016. The figures showed an increase of 35% and the UK’s balance of payments surplus for advertising was the biggest in Europe - £2.9 billion. The UK also wins more Cannes Lions advertising awards per capita than any other country, with over 1,500 won since 2005 and leads the way for the best creative and most effective advertising campaigns.