The Insight Store: A fresh resource for OOH insights

The Insight Store: A fresh resource for OOH insights

9th July 2024

We know that great insights are the foundation of exceptional advertising campaigns.  However, discovering these valuable nuggets can be challenging, even for the most experienced media professionals. That's where The Insight Store comes in.

The Insight Store is Clear Channel’s brand-new, free resource for marketers, researchers, planners, and creatives to access the latest insights in Out of Home (OOH) advertising.

Whether you're seeking the latest consumer behaviour trends, looking for category-specific case studies, or curious about new developments in OOH, The Insight Store has you covered with top-tier research and insights conveniently accessible in one place.

The platform is user-friendly, with smart filters that allow you to tailor your searches and find precisely what you need. Here’s what you can explore:

  • Search by Theme: Discover insights on specific categories or major events throughout the year.
  • Effectiveness Work: Access extensive research on awareness and activation studies, joint industry projects, and webinars.
  • Environment-Specific Insights: Find insights on specific OOH products and environments.

The Insight Store is an untapped goldmine of exceptional content, making it easier than ever to discover the insights that drive successful OOH campaigns.

Start exploring the wealth of knowledge on offer at The Insight Store: