09th December 2015
Bristol Airport has joined forces with the Clarks Village retail outlet and airport advertising specialist Eye Airports to launch a ‘Random Acts of Christmas Kindness’ campaign.
Arriving easyJet passengers from Keflavik in Iceland were surprised with Christmas parcels that had been mixed in with their luggage on the Clarks Village branded baggage carousel.
Presents included luxury handbags, hats, scarfs and gloves, chocolates, shoes, China homeware and jewellery as well as vouchers up to the value of £100 to spend at Clarks Village in Street.
Chris Davis, Retail Manager at Clarks Village, said: “It was a delight to see passengers opening their surprise presents after their long flight. It was great to help spread early Christmas cheer while letting people know about the great retailers waiting for them at Clarks Village. Bristol Airport has been incredibly accommodating in allowing us to set up this initiative and without their support this would not have been possible.”
Clarks Village has been advertising at Bristol Airport throughout 2015. This included a domination of the arrivals hall, with baggage carousel wraps, light boxes and backlit 6-sheet advertising to promote the brand names stocked by the retail outlet to arriving passengers.
Andrew Walker, chairman of Eye Airports, said: “This was a memorable experience for the passengers involved. Our work with Clarks Village and Bristol Airport underlines the effectiveness of airport media in reaching audiences when they are in a positive mindset, outside of their normal, daily routine.”
Last year, Eye Airports announced its #RedefiningAirports project, an £8m investment in advertising media and technology, the largest investment in advertising in UK airports this decade, involving the latest high-spec formats and opportunities for advertisers to “dominate” the airport environment.
Watch passengers’ reactions to Random Acts of Kindness here.