03rd April 2020
Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. Initiated by Outsmart, the OOH trade association, the campaign runs throughout April and May on media space donated by Alight Media, blowUP media, Clear Channel, ECN, Elonex, Emerge Advertising, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards, with more members expected to come on board as the campaign progresses.
Created by Mother and produced by Grand Visual, ‘Grateful Britain’ deploys light humour to remind the hero key workers that they’re very much appreciated. Using a series of rhyming lines, calling out some of the different job roles that help keep us moving – from doctors, nurses, lab technicians through to supermarket workers, delivery drivers and postal workers. All run the essential services that are keeping the nation going during these difficult times. This the first iteration of a campaign that is due to run for several weeks with the messaging developing in line with the overall situation.
The DOOH campaign runs across roadside and retail locations aimed at reaching key workers who are out and about and working tirelessly around the clock helping us through the fight against Covid- 19. OOH will be supported by social media activity running across Twitter, Insta and Facebook.
● Coordinator: Outsmart
● Creative: Mother
● Production Company: Grand Visual
● Outdoor Media Owners: Alight Media, blowUP media, Clear Channel, ECN, Elonex, Emerge Advertising, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards
About Grand Visual
Grand Visual is an award-winning production company providing creative services for digital OOH. Made up of experts in creative, technology, production, storytelling, and digital marketing, Grand Visual craft compelling stories which maximise the effective use of digital OOH for advertisers and agencies around the globe.
Outsmart is the UK trade body for the Out of Home (OOH) industry. We collaborate with all parts of the industry to provide a central reference point for our members, aiming to protect and advance their relationships with the advertising community, the public and national and local government.
Mother is a creative agency that wants to help make sure key workers getting us through coronavirus get thanks and appreciation for their heroic efforts.