07th June 2022
Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that Out of Home revenue for the first quarter of 2022 saw growth of +146% year on year with total revenues of £238m vs. £97m in Q1 2021.
The figures, collated by PwC, show that growth continued despite lingering COVID restrictions that were present throughout January in England, and beyond for the devolved nations.
Digital Out of Home had another quarter of significant growth with an increase of +143% and has returned to pre-pandemic spend levels (103% vs Q1 2019), taking 60% of total Q1 2022 Out of Home revenue. Classic Out of Home revenues increased too with +151% year on year growth.
Looking ahead, AA/WARC forecast a 31.5% increase in OOH spend in 2022 versus a total advertising spend growth of 10.7%. Industry sources show audiences and time-spent in public spaces continue to increase across all environments as summer gets into full swing.
Justin Cochrane, Chair of Outsmart comments, “Out of Home audiences are well and truly back and brands are using its unique and dynamic canvas to resonate with the public at large.” Visit the Outsmart website to download a detailed breakdown of OOH revenue figures.
Note to editors:
Outsmart is the UK trade body for the Out of Home (OOH) industry. We collaborate with all parts of the industry to provide a central reference point for our members, aiming to protect and advance their relationships with the advertising community, the public and national and local government.
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 156 countries with more than 295,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.