Q1 2019 sees OOH grow by 6.8%

Strong market growth continues for classic and digital Out of Home

22nd May 2019

Outsmart has announced that Out of Home revenue reported for the quarter January to March 2019 saw the total market grow by 6.8% year-on-year from £267 million in Q1 2018 to £285 million in Q1 2019.

The report, conducted by PwC, reveals that classic Out of Home continues to grow at a faster rate than previous quarters, with growth of 3.1%, and Digital Out of Home saw growth of 10.9%. Digital share of total Q1 revenue was 49%, a slight decline from 53% seen in Q4 2018, in line with seasonal trends.

New data from Route demonstrates that the increased number of digital screens means digital generates 36% more impacts than it did 12 months ago. This means that over 1 billion impacts are now seen through digital out of home each week.

Justin Cochrane, Chair of Outsmart said: "The continued growth in Out of Home is a reflection of the trust advertisers have in the medium and its unparalleled effectiveness"

See a detailed breakdown of OOH revenue figures.