11th July 2016
After 2 years, Helen Weisinger, Managing Partner and CMO of HeyHuman has decided to leave the agency to join media owner, Outdoor Plus as its Chief Client Officer.
Outdoor Plus, is one of the market leaders in the Digital Out of Home sector, having achieved a 30% share of London’s premium iconic sector in just 5 years. Helen’s remit will be to get closer to advertisers and their agencies, enabling them to capitalize on the huge new opportunities created by technology, data and creativity.
Helen will report to Jonathan Lewis and sit on the company’s executive board along with Grant Branfoot and the 4 other members of the management team. She will join the company in September 2016.
Helen said: “This is not just a new job but an exciting career shift for me. It’s a really interesting time to get into digital OOH. Unlike any other medium, the great thing is that it can’t be turned off or tuned out and I’m excited about showing off the creative opportunities to clients and agencies. Digital OOH is one of few traditional media that has benefited from advances in technology, mobile & social media and I’m looking forward to working closely with clients & agencies to demonstrate how this can truly enhance communications plans.”
Jonathan Lewis, Managing Director of Outdoor Plus said: “Our experience has shown us that the most innovative & successful campaigns arise when we work directly with advertisers and their agencies. The Universal Music partnership with Global Radio was shortlisted for a Cannes media award and is a prime example of how Digital Out of Home can be leveraged to deliver connected real-time planning between multiple media partners. Appointing Helen as Chief Client Officer is the next step for Outdoor Plus as we continue with our ambition to offer advertisers the very best in Digital Out of Home. Helen has a wealth of agency experience & this new role will see her play a pivotal role
in the growth of Outdoor Plus.”
Rupert Howell said: “Helen has made a big difference to the fame and fortunes of both Hey Human and Brave during her time here. She has opened doors, made introductions, raised profiles and secured opportunities. We will certainly miss her but understand her desire to broaden her career - and wish her every success in her future role at Outdoor Plus.”