20th July 2022
18 JULY 2022: Following a competitive tender, Alight Media has been appointed as the exclusive out-of-home 6 Sheet partner in Warrington, Cheshire. Situated between Liverpool and Manchester, Warrington is the largest town in Cheshire with a fast-growing population of almost 210,000, adding 16.1m* impacts per fortnight to Alight’s national network.
Warrington has a thriving economy and was ranked as one of the best places to live in the UK based on data for affordable housing, jobs, business, wellbeing, culture, transport and family life. Warrington is also a highly successful business location and a major centre of employment in the North West and the Northern Powerhouse.
This win is the latest addition to Alight Media’s 6 Sheet estate, which already includes contracts with Bournemouth, Telford and The South Yorkshire Combined Authority – comprising Rotherham, Doncaster, Barnsley and Sheffield – one of the biggest street furniture contracts in the UK.
Alight Media’s new partnership with Warrington will see the installation of 80 digital screens, 164 classic posters and FSUs in the town centre. Warrington will increase Alight Media’s national 6 sheet reach by 45% to 3.7m adults every two weeks.
The digital network will be new to Warrington and all the new Alight bus shelters will be aligned with the company’s sustainability commitments including a combination of recycled materials, living roof shelters and the use of wind and solar power. This will complement the huge investment by Warrington Council in a new bus fleet which will be 100% electric in the next two years.
Alight Media co-founder and Director, Dave Huckerby, said:
“We are proud to partner with Warrington Council and bring the first digital OOH network to the town. Since our launch three years ago, we’ve grown by focusing on delivering the best and most sustainable infrastructure for our development partners while bringing new audiences to advertisers.”
This addition to Alight Media’s 6 Sheet network complements the company’s fast-growing national Digital 48 (D48) portfolio which now comprises 285 screens across the UK. Alight Media is now the only OOH media owner to offer D48s in every region in the UK, reaching 29m people (over half of the UK adult population) each month and generating over 400m monthly impressions.
*based on current figures for the incumbent contract