28th February 2019
Primesight today officially unveils Belfast as the latest UK city to benefit from the expansion of InLink, the city-centric network of digital out of home screens. Located across nine prime locations, the 18 new screens will offer advertisers smarter digital solutions in the heart of the city.
Primesight has signed up Tourism Northern Ireland as InLink’s exclusive launch partner in Belfast. As an advertising first for any InLink city launch, Tourism NI will dominate each InLink screen across Belfast for seven days from the date of activation. The campaign focuses on exploring the hidden gems in Northern Ireland, the area Lonely Planet (2018) has named as the world’s number one visitor region. The campaign will target residents and visitors alike, who are set to benefit from the localised content offering and unrivalled connectivity InLink deliver – robustly supported by the fastest free public wi-fi in the UK, free phone calls, maps and rapid device charging.
The launch campaign was created, planned and bought by Genesis and PML.
In late January, InLink celebrated its 700 live screen milestone, and now proudly boasts more than 750 screens nationwide. Belfast is the latest addition to the impressive network, with other key cities including London, Manchester, Glasgow, Birmingham, Cardiff, Leeds and Newcastle, with the next major city launch planned for Aberdeen in the Spring.
Primesight is pioneering new ways for brands to engage with urbanites around the country through digital out-of-home, with recent InLink activity featuring dynamic directional campaigns, on-screen content partnerships and sample redemption via the InLink Rewards programme. A slate of dynamic sponsorships and proximity partnerships has also been created to reach like-minded city dwellers throughout the day and week.
Naren Patel, CEO of Primesight, said: “InLink’s arrival in Belfast heralds another significant step in building our smart communication and digital advertising solution in the best locations in the UK’s most desirable city centres. As we celebrate this latest milestone, we’re delighted to welcome Tourism NI as our exclusive – and very appropriate – launch partner and we can’t wait to see many more brands join those who have already taken full advantage of the advanced capabilities of InLink, both in Belfast and across our expanding urban network.”
Wendy McWilliams, Media Director, Genesis said: “Genesis are always looking for new platforms to showcase our client’s campaign, so naturally we’re delighted to partner with PML and In-Link in this media innovation. We believe the 18 Belfast City-centre high-definition digital screens, all of which deliver dynamic content, will prove hugely popular with consumers and advertisers alike. Plus, when you consider the In-Link sites offer added benefits such as free wi-fi, a facility for charging mobile devices and making free phone calls, it’s easy to see why they’re an exciting addition to the city.”
Clare Ferris, Account Executive at PML said; “It has been a pleasure to work with all parties involved in this exciting media-first for Tourism NI. Primesight’s new roadside digital InLink product is a premium addition to the streets of Belfast and the perfect platform to showcase some of Northern Ireland’s top-quality destinations.